By Dana Detrick-Clark
With the popularity of video marketing on the constant rise, one category of effective, engaging content often gets overlooked: audio.
For both online and traditional marketing channels, if you’re ignoring audio’s potential to build your brand, you’re missing out on an important way to speak directly to your customers, clients and prospects.
But just as there are varying levels of planning, developing, and integrating video into a content marketing plan, audio too has different degrees of purpose, quality, and aggregation.
Not all are a good fit for all industries or organizations, but you can learn more about the three pieces of branding audio I recommend every business use in their marketing on my recent guest blog at Paradux Media Group.
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Tags: Audio, Branding, Content Marketing, Development, Guest Blog, Inbound Marketing, Marketing, Paradux Media Group, Podcast, Podcasting, Telephony, TELETRAX, Traditional Marketing, Voice, Voice Over, Voiceover