contributed by Dana Detrick It’s that ‘disconnected’ time of the year when I go into my tax prep hobbit hole. Finally getting done, but wow. So much overwhelm of receipts and binders and hole punching and…hold on a second, my office supply fetishist personality is starting to have too much of a good time. It’s [...]

contributed by Dana Detrick I’ll let you pick whether I’m Julio or Willie for the appropriate singing in your head of my subject line. The message either way is the same: indie bands, solo chanteuses, anyone who has ever sent a care package to my P.O. Box, I’m sorry. I’m sorry that at one point [...]

contributed by Dana Detrick Seth Godin calls them Tribes. Marketers call them Niches (sometimes), because everyone’s a selling mark. Knowing who your people are is nothing carbon based lifeforms haven’t been practicing for a few million years (or if you think Jesus rode a dinosaur, translate that to last week). But I’ve never gotten the [...]

contributed by Dana Detrick I’ve been wanting to ready Hugh MacLeod’s Ignore Everyone for a long time, and my local Border’s store finally got it in stock. There was one part I was dreading, which had kept me from just ordering the thing and getting it overwith: I knew he advocated keeping a day job. [...]

contributed by Dana Detrick If I was a better copywriter, I would have said, “Are YOU an Employee in an Entrepreneur’s Body?”, but really, don’t we question ourselves enough? Sometimes I do things the right way, sometimes I’m way off, but most of the time I’m in the gray area, and I have to decide [...]

contributed by Dana Detrick I didn’t just start Illogical Marketing to rant, I also want to share things that have actually worked for me. A little bit of a disclaimer: I don’t like the concept of setting yourself up to be an expert. Whether or not you’re an expert at something isn’t your decision; it’s [...]

contributed by Dana Detrick Charlie Sheen is an unstoppable PR machine this week, popping up on every news channel, entertainment show, and friend feed across the globe. Now, he’s done it with some amazing displays of crazy that no doubt will embarrass his children in the future, but I don’t think he’s dumb (Note – [...]

contributed by Dana Detrick One of the quickest ways to get under my skin is to say that music should be given away, and musicians should instead make their money by selling schwag like t-shirts or toaster ovens or some such crap. Or even better: sell some sort of high impact membership package that takes [...]

contributed by Dana Detrick Valentine’s Day isn’t a real holiday. It has an interesting backstory, but what it means today has to do more with commerce than companionship. We train our children to celebrate it (for many, it’s when their first ‘heartbreak’ happens), we expect our spouses to celebrate it. It’s just silly. But I [...]

contributed by Dana Detrick I originally had this piece in my prior post, but it really deserved a little rant area all to itself. There are not as many MINIs made as there are Toyotas. And if it were MINI recalling faulty vehicles, it wouldn’t be the disaster the Toyota recall was. Because MINI appeals [...]

contributed by Dana Detrick There have been very few times in my life that I haven’t had some sort of recording device at my side. My very first tape recorder was purchased at a garage sale for $2 I think, had no battery cover, but was awesome. You can actually hear one of my very [...]

contributed by Dana Detrick Over the past year, we’ve moved from just creating audio content to also fully producing web video and trailers in-house, helping our clients get their message across even more dynamically. It seemed a no brainer! Where the web was once comparable to print media, where only words and the occasional still [...]

contributed by Dana Detrick Ahhh…Zingers! Remember those? They weren’t quite Twinkies, not cupcakes either, and also, not delicious in any way? When I was a little girl, and they were made by Dolly Madison (the company, not the former first lady of the U.S.), they were one of the few treats you could get at [...]

contributed by Dana Detrick Ever play, “A Whale is Blue”? When I was a kid, I was in the ‘gifted’ program (whatever that means. Aren’t we all special snowflakes?). We would sometimes play this game. If you have no idea what I’m talking about, one person starts out saying, “A whale is blue.” The next [...]

contributed by Dana Detrick One great way a small business can keep their budget in check is by trading services with other companies or professionals in a barter agreement. It’s one of the oldest, and really, safest ways of getting the goods or services you need, while saving cash. Or is it? Part 2 of [...]

In an ever-growing global marketplace, businesses that use the internet to operate in every timezone like we do are facing a wide range of threats. It’s the cost of doing business to a certain extent, but there’s also some simple steps you can take to protect yourself and your business from suffering at the hands of fraud.

Contributed by Dana Detrick If you would have told me on New Year’s Eve that one of the biggest stories of 2011′s first week would center around the voice over industry, I would have accused you of hitting the champagne a little early. Not that the world is oblivious to what we do (after all, [...]

A lot of our blogs aim to help other creators hone their craft, and today’s 100% Organic Podcast blog is no different. Dana Detrick examines better methods voice artists can approach characterizations for videogames when looking through the eyes of a gamer. Check it out!

contributed by Serious Vanity Music partner Dana Detrick It’s easy for any creative business owner (myself included) who has fun in their work to start getting a little too lax in how we treat our time and our mindset. Many of us have left a ‘first career’ in a less creative industry or a string [...]