contributed by Dana Detrick Seth Godin calls them Tribes. Marketers call them Niches (sometimes), because everyone’s a selling mark. Knowing who your people are is nothing carbon based lifeforms haven’t been practicing for a few million years (or if you think Jesus rode a dinosaur, translate that to last week). But I’ve never gotten the [...]

contributed by Dana Detrick I’ve been wanting to ready Hugh MacLeod’s Ignore Everyone for a long time, and my local Border’s store finally got it in stock. There was one part I was dreading, which had kept me from just ordering the thing and getting it overwith: I knew he advocated keeping a day job. [...]

contributed by Dana Detrick If I was a better copywriter, I would have said, “Are YOU an Employee in an Entrepreneur’s Body?”, but really, don’t we question ourselves enough? Sometimes I do things the right way, sometimes I’m way off, but most of the time I’m in the gray area, and I have to decide [...]

contributed by Dana Detrick I didn’t just start Illogical Marketing to rant, I also want to share things that have actually worked for me. A little bit of a disclaimer: I don’t like the concept of setting yourself up to be an expert. Whether or not you’re an expert at something isn’t your decision; it’s [...]

contributed by Dana Detrick One of the quickest ways to get under my skin is to say that music should be given away, and musicians should instead make their money by selling schwag like t-shirts or toaster ovens or some such crap. Or even better: sell some sort of high impact membership package that takes [...]

contributed by Dana Detrick Valentine’s Day isn’t a real holiday. It has an interesting backstory, but what it means today has to do more with commerce than companionship. We train our children to celebrate it (for many, it’s when their first ‘heartbreak’ happens), we expect our spouses to celebrate it. It’s just silly. But I [...]

contributed by Dana Detrick I originally had this piece in my prior post, but it really deserved a little rant area all to itself. There are not as many MINIs made as there are Toyotas. And if it were MINI recalling faulty vehicles, it wouldn’t be the disaster the Toyota recall was. Because MINI appeals [...]

contributed by Dana Detrick There have been very few times in my life that I haven’t had some sort of recording device at my side. My very first tape recorder was purchased at a garage sale for $2 I think, had no battery cover, but was awesome. You can actually hear one of my very [...]

contributed by Dana Detrick Ahhh…Zingers! Remember those? They weren’t quite Twinkies, not cupcakes either, and also, not delicious in any way? When I was a little girl, and they were made by Dolly Madison (the company, not the former first lady of the U.S.), they were one of the few treats you could get at [...]

contributed by Dana Detrick Ever play, “A Whale is Blue”? When I was a kid, I was in the ‘gifted’ program (whatever that means. Aren’t we all special snowflakes?). We would sometimes play this game. If you have no idea what I’m talking about, one person starts out saying, “A whale is blue.” The next [...]