Hi. My name is Dana, and I’m an illogical marketer. Kind of. I am officially coining the term, so if anyone claims it after me, they’re liars (of course, Seth Godin has already said that, and what kind of marketer would you be if you didn’t blindly believe everything that he said? AMIRIGHT?).

I decided to start this because I knew that there were other people out there like me, who were sick to death of not only being constantly marketed to, but constantly marketed to about marketing. How to do it. What people want. How to say it. Which “rockstar of marketing” rocks the most. Just a constant influx of 30- or 40-something white men in perpetual ‘casual Friday’ mode that don’t relate to me at all, don’t know my industry, but think that spouting off some vague corporate speak in a free white paper is going to get me in the funnel for their monthly conference call membership.

And over the last six or so years, it’s worked. I’ve subscribed to every newsletter, podcast, blog, and even a high-dollar coaching program here and there, so I know that game well. I’ve done the heavy lifting for you, and now my back is broken, you could say.

The point is that I might as well have taken that ticking clock and all of the dollars invested and flushed them right into the sewer, because I already knew what I needed. And so do you. You just need someone to validate you about it. That’s all I needed, too. But I had to get it from myself.

There is no plug and play method. There is no cash machine. There are no magic beans.

But there’s you, the passion you feel for your business, and what you intuitively know that you need to do.

I’ve run a small record label/studio for about 15 years. It was illogical for me to start it. I was still in college (community college, at that!), not a business course on my transcript. I was a very young girl. I didn’t know pleather and blue hair wasn’t appropriate for business luncheons. Plans were what I made for the weekend, not for marketing. I had no money. I had a back bedroom in my dad’s house. I lived in the midwest (still do, actually) where young women didn’t go into the studio business without dealing with a lot of smirks from ponytailed ex-hippies who ran guitar stores.

But somehow I managed to do something awesome, just because I wanted to. My first release was featured internationally in print and some of the bigger digital news sources (this was the 90′s folks – there wasn’t MySpace. Mp3.com had just started!). I got a tiny mention on MTV. I got recognized by the band the CD was in tribute of (Duran Duran – shut it). It was totally and completely blissful – and illogical.

After that, I started reading business books, and they encouraged me to add logic to my plan. Lots of brain stuff. Mindsets. Paperwork. I’m a Virgo (which, by definition, makes me skeptical of astrology. Illogical.), so I don’t turn down any opportunity to make lists and sort them into neat little folders, but it all started taking the place of what had worked.

I spent years feeling like I didn’t know what the hell I was doing, that there was this big “secret” I didn’t know (not that “Secret”, though trust me, it and its marketers will be put on the square here for all to see soon enough. Too much illogic not to discuss).

And it was in that lack of trust in my own abilities that all hell was able to break loose.

Let me save you some of that. Subscribe to the feed, introduce yourselves, and enjoy my pains and successes. Most importantly, learn from them. Don’t learn to become like me because of them, learn to become who you were meant to be…you. Illogical, no?

Follow my illogical trek here.