contributed by Dana Detrick I talked a little before about why brand loyalty doesn’t serve you as a business, but I promised to go a little deeper as to why it really doesn’t serve you as a consumer, either. I mentioned some of the things I loved most: Apple (which, at the time I switched [...]

contributed by Dana Detrick I used to love so many brands. There was the Apple phase, then Sony, for technology. Betsey Johnson could do no wrong. It was assured that if I entered, I wouldn’t leave Bath and Body Works without buying something. Even with music, if Duran Duran or Depeche Mode put out a [...]